ABM Social Selling Success Board
This interactive board was created in collaboration between SAS and Momentum Data.


It highlights the main successes and insights from the highly effective ABM Social Selling programs run together globally since 2020 as part of SAS's demand generation strategy.
THEN
In 2020, Nina Chan, Marketing Manager EMEA, kicked off the first campaign as an innovative way to reach new customers.

She chose Social Selling with Momentum Data for its ability to achieve account-based targeting at scale.

With the campaign's success, we expanded quickly through JMP and SAS, first throughout EMEA and then into Latam and USAC.
3 years later, SAS has run Momentum Data's campaigns targeting 32 countries globally.

18 sales reps' profiles have been leveraged to grow the collective SAS network by 5,000 new, relevant and qualified connections.

This board is designed to help spread the word to other SAS Marketing and Sales teams!
NOW
A strong history: How we arrived at working together in 32 countries
Momentum Data helped us visualize what we wanted to achieve, and then helped us execute and track all the results. They are just amazing!
-María José Paredes
Americas Marketing Manager JMP
I am very pleased to have worked on this campaign, the results were much better than expected.
-Carlota Madeiros
Brazil Account Manager JMP
Together we have noted various campaign highlights and learnings over the past years.
Social Selling worked well to revitalize conversations with SAS's existing clients and upsell them.
Demand generation was particularly successful in new untapped markets.
New sales team members were brought up to speed at a much quicker rate.
Momentum Data's algorithm identified SAS's potential key target companies and contacts, and leveraged the sales reps' profiles to expand their LinkedIn networks and generate highly targeted and high-value sales opportunities.
So, how did these programs work?
SAS's highest-performing messaging
Optimize the LinkedIn profiles of SAS's sales team.
Define target audience & grow network on LinkedIn.
Send messages & follow-ups using A/B-tested best practices.
SAS sales team takes over the pre-qualified conversations.
Hi {{FIRSTNAME}}, thanks for connecting with me here. 

I’m reaching out from JMP as we work with some of your counterparts in the industry. I thought the work we are doing with them might be interesting for you and your team(s) at {{COMPANY}}.

With our data discovery software, our clients are making their manufacturing processes more efficient, reducing the cost of development and production while also allowing for faster innovation. Beyond these big picture achievements, our solutions help remove repetitive tasks in their team’s day to day work, allowing them to use their time and energy on new ideas and learnings rather than repetitive tasks.

If this is relevant for you, I’d like to have a conversation where I can better understand your goals and share some practical use cases or get your team set up with a complimentary trial for your own proof of concept.

Do you have time to connect in the coming days?

Hope to speak soon, 
{{PROFILE OWNER}}

Hallo {{Herr|Frau}} {{LASTNAME}},

ich bin der zuständige Account Manager für {{COMPANYNAME}} hier bei JMP und wollte mich auf diesem Wege gerne bei Ihnen vorstellen.

Einige Ihrer Kollegen setzen unsere Analytics Lösung bereits erfolgreich in ihren Projekten ein und ich würde Ihnen gerne ein paar dieser Einsatzbeispiele und -Szenarien vorstellen. Meine Aufgabe als Software Advisor ist es darüber hinaus, meinen Kunden zu helfen, die richtigen Ressourcen zu finden, die Sie bei der täglichen Arbeit mit JMP unterstützen.

Unabhängig davon, ob Sie eine unserer Lösungen bereits aktiv einsetzen, schlage ich ein kurzes Gespräch zum Kennenlernen vor. Bei dieser Gelegenheit kann ich Ihnen und Ihrem Team einen ersten Einblick in unsere Lösung geben und aufzeigen, welchen Mehrwert der Einsatz von JMP für Sie haben könnte.

Wären Sie in den nächsten Tagen für ein kurzes Gespräch verfügbar?

Viele Grüße, 
{{PROFILE OWNER}}

Hi {{FIRSTNAME}}, thanks for connecting with me here.

I’m getting in contact with you from JMP as we work with some of your counterparts in the industry such as BASF, Dow and Kodak. As a producer of interactive software for desktop statistical discovery, I thought this might be interesting for you and your work with {{COMPANYNAME}}.

With our data discovery software, our clients are making their manufacturing processes more efficient, reducing the cost of development and production while also allowing for faster innovation. Beyond these big picture achievements, our solutions help remove repetitive tasks in their team’s day to day work, allowing them to use their time and energy on new ideas and learnings rather than repetitive tasks.

If this is relevant for you, I’d like to have a conversation where I can better understand your goals and share some practical use cases or get your team set up with a complimentary trial for your own proof of concept.

Would you have 20 minutes for a quick chat next week?

Hope to speak soon,
{{PROFILE OWNER}}

Examples of strong LinkedIn profiles from your colleagues
Select the photos to explore their profiles
James Barkatullah
Agathe De Vreese
Yves Charron
Paolo Chiappa
Meet Luisa, SAS's Account Manager
Long-term commitment to SAS as dedicated Key Account Manager
Specialist in ABM and Social Selling
Grew up in Nuremberg, Germany before moving to Barcelona
Loves hiking, dancing, and going for runs with her massive husky dog, Link!
Who exactly is Momentum Data?
Founded in 2017 and based in London & Barcelona, Momentum Data is the leading ABM Social Selling program for Enterprise Marketing & Sales teams.
Account-Based
Targeting:
outreach to specific, high-value target accounts 
Non-stop assistance: dedicated Account Manager walks participants through the whole process
What makes Momentum Data's campaigns uniquely effective for SAS?
Compliant & Secure to address SAS's GDPR and data security requirements
Proprietary Tech:
AI and RPA (Robotic Process Automation) allows for ABM at scale
Momentum Data specializes in B2B Enterprise clients in the software, technology, and industrial sectors, working with some of the largest in the world.
Interested in learning more? 
We're ready to help.
Schedule a 20-minute meeting.